MA
The London program uses the same gallery so somebody has obviously pressed the wrong button!
Yes - I was just about to post that but you beat me to it! - Clearly a mistake.
The London program uses the same gallery so somebody has obviously pressed the wrong button!
NI
That's a rather odd request - there's nothing to see. The regional close being played instead of the national variant is all that happened. If anything you could re-enact this yourself using YouTube clips...
Capture?
That's a rather odd request - there's nothing to see. The regional close being played instead of the national variant is all that happened. If anything you could re-enact this yourself using YouTube clips...
NE
newsman1
"Cilla" ended tonight at 10 and was followed by a commercial break, after which the ITV News started at 10:04. Surely, it would have made commercial sense to have the break during the news instead of before it. Having the break at 10 makes it likely that many viewers will turn to BBC1 to watch news.
BL
The 'position' and timing of PSB commercial advertising is determined by the 'clock hour', literally 'top of the hour' to 'top of the next hour', so ITV is quite constrained on where and when it can schedule commercial breaks. It is also constrained by average advertising minute-age across the entire day. Put very crudely, better to get in more ad time during the actual transmission of 'Cilla' between 21.00.00-21.59.59 and accept a reduction in the amount of advertising between 22.00.00 -22.59.59. Of course there are also maximum limits on the amount of advertising in any clock hour that also have to be adhered to.
Quite a complex system and what we see on the telly might not often seem logical to us but allows the broadcaster to stay within the complex overall rules.
Quite a complex system and what we see on the telly might not often seem logical to us but allows the broadcaster to stay within the complex overall rules.
NE
newsman1
The 'position' and timing of PSB commercial advertising is determined by the 'clock hour', literally 'top of the hour' to 'top of the next hour', so ITV is quite constrained on where and when it can schedule commercial breaks. It is also constrained by average advertising minute-age across the entire day. Put very crudely, better to get in more ad time during the actual transmission of 'Cilla' between 21.00.00-21.59.59 and accept a reduction in the amount of advertising between 22.00.00 -22.59.59. Of course there are also maximum limits on the amount of advertising in any clock hour that also have to be adhered to.
Quite a complex system and what we see on the telly might not often seem logical to us but allows the broadcaster to stay within the complex overall rules.
Quite a complex system and what we see on the telly might not often seem logical to us but allows the broadcaster to stay within the complex overall rules.
If it was permissible to have a break during News at Ten in the old days then why is it not OK now? I also noticed that, unusually, there wasn't a break during the News at 6:30 yesterday either.
BL
If it was permissible to have a break during News at Ten in the old days then why is it not OK now? I also noticed that, unusually, there wasn't a break during the News at 6:30 yesterday either.
It is still permissible, and it does still happen, but not every day. It's ITV's decision.
The 'position' and timing of PSB commercial advertising is determined by the 'clock hour', literally 'top of the hour' to 'top of the next hour', so ITV is quite constrained on where and when it can schedule commercial breaks. It is also constrained by average advertising minute-age across the entire day. Put very crudely, better to get in more ad time during the actual transmission of 'Cilla' between 21.00.00-21.59.59 and accept a reduction in the amount of advertising between 22.00.00 -22.59.59. Of course there are also maximum limits on the amount of advertising in any clock hour that also have to be adhered to.
Quite a complex system and what we see on the telly might not often seem logical to us but allows the broadcaster to stay within the complex overall rules.
Quite a complex system and what we see on the telly might not often seem logical to us but allows the broadcaster to stay within the complex overall rules.
If it was permissible to have a break during News at Ten in the old days then why is it not OK now? I also noticed that, unusually, there wasn't a break during the News at 6:30 yesterday either.
It is still permissible, and it does still happen, but not every day. It's ITV's decision.
BL
I think you may well be right. To illustrate my previous post, where I used to work, we often used to put out all manner of 'filler' type shows late on midweek nights. Not the best or engaging of television. The management scheduled this to extend the number of overall broadcasting hours for the day to get the average advertising minute-age down. It wasn't to serve the viewers really, we all just wanted to go home at a decent time - but we couldn't. And 'no', we weren't paid bonus overtime rates.
Isn't there also a rule that you can only put a break within a news bulletin if the bulletin is longer than a certain duration? It may well be that the weekend news is too short to allow for a break within it?
I think you may well be right. To illustrate my previous post, where I used to work, we often used to put out all manner of 'filler' type shows late on midweek nights. Not the best or engaging of television. The management scheduled this to extend the number of overall broadcasting hours for the day to get the average advertising minute-age down. It wasn't to serve the viewers really, we all just wanted to go home at a decent time - but we couldn't. And 'no', we weren't paid bonus overtime rates.