CW
one small point, there original reason for changing the names was to avoid poor joe public getting all dizzy and confused ... so i suggest people write in all dizzy and confuzed about the current situation - IMO it would be more influential, and would destroy their reasoning for keeping the current sittuation.
The 'people will get confused with having Central and Westcountry and Carlton, better to have Carlton, Carlton and Carlton even though all 3 Carlton's are different channels' explanation was the STORY to explain the rebrand (as I said on the new look Sky One thread, I think half the work involved in a rebrand these days is working out why they're going to say it was necessary).
The REAL reason was that Carlton thought that if more of their assets were called Carlton, it would improve the share price of Carlton Communications. That did not work, the guy who did it has since left the company, and that's why HTV wasn't incorporated into the rebranding (OK there may be some truth in there not renaming HTV Wales because it is a national broadcaster story but HTV West is effectively a separate station and could easily have become Carlton West if they wanted it to).
I'd be happy now if they could just make the end of the ident say 'Central' or 'Westcountry' depending on where you live. Or maybe the introduction of idents for regional programming where 'ITV1' is replaced by 'Central', 'Westcountry' or 'London'. That way the station name would still be Carlton, but there'd be regional identity in there now.
cwathen
Founding member
Quote:
one small point, there original reason for changing the names was to avoid poor joe public getting all dizzy and confused ... so i suggest people write in all dizzy and confuzed about the current situation - IMO it would be more influential, and would destroy their reasoning for keeping the current sittuation.
The 'people will get confused with having Central and Westcountry and Carlton, better to have Carlton, Carlton and Carlton even though all 3 Carlton's are different channels' explanation was the STORY to explain the rebrand (as I said on the new look Sky One thread, I think half the work involved in a rebrand these days is working out why they're going to say it was necessary).
The REAL reason was that Carlton thought that if more of their assets were called Carlton, it would improve the share price of Carlton Communications. That did not work, the guy who did it has since left the company, and that's why HTV wasn't incorporated into the rebranding (OK there may be some truth in there not renaming HTV Wales because it is a national broadcaster story but HTV West is effectively a separate station and could easily have become Carlton West if they wanted it to).
I'd be happy now if they could just make the end of the ident say 'Central' or 'Westcountry' depending on where you live. Or maybe the introduction of idents for regional programming where 'ITV1' is replaced by 'Central', 'Westcountry' or 'London'. That way the station name would still be Carlton, but there'd be regional identity in there now.