ITV1 Daytime Autumn 2004

Well, hopefully tommorrow we will see ITV1's new daytime on air look. They have a new series of Trisha, This Morning, Moving Day and 60 Minute Makeover. I like all of those shows, and as I'm not working tomz, I will be watching them all, sounds sad, but I want to see the new daytime presentation package. I hope I won't be disapointed

Anyone got any views on the matter, and it is tomz that the new daytime package is aired isn't it :

Just under 10hrs and counting

From the promos that have been airing, it does indeed look like it will be tommorow for the new daytime branding. Orange, yellow and white seem to be the prominent colours on said promos, so I would expect to see something along those lines.

When ITV rebranded last year the daytime presentation items were different to the peaktime idents and promotions - where everything was gold coloured instead of the blue colour scheme.

The GOLD idents only seemed to run for the first week or so and then were phased out with only the random Trisha/This Morning promotion featuring the gold colouring.

Bizarrly the GOLD ident appeared before the ITV News on ITV1Wales earlier today - so it might be correct that it is being replaced tomorrow with new items!

http://members.lycos.co.uk/ohwhatanight/itvwalesgoldident.JPG

Trisha - thought that was being cancelled? How anyone can call this cheap Jerry Springer rip off with fake guests "entertainment" I don't know. This Morning - great, love that - good for dipping in and out of - like a cool swimming pool on a summers day. Moving Day - meh, same old same old. 60 Minute Makeover - not for me.

Guess I'll be sleeping till 2 then - or making use of my new TopUpTV - watched the BFG on Cartoon Network today - haven't seen that in aaaaaaaages.

So, the insignificant yellow generic ident gets a goodbye showing, but most of the old regional idents never did? That's ITV for you!

Still, at least they appear to be making an effort with this new, 'distinctive' look for daytime. Though I'd bet my bottom dollar that any idents that are introduced will feature people in some way...

Well that's a real change......not. Not one bit of difference, Fern Britton ident with the normal logo. What's going on!!! I got up early espeically for these "new idents"

Same ol' ident in Wales. A bit of a re-jig to the Trisha opening titles and music though!

Who said there were going to be new idents anyway? The daytime trailers dont mean a thing where idents are concerned - some of the trailers have always had a daytime feel about them and have included flowers or something, haven't they?!

Nigel Pickard actually said there will be a new on air look for the daytime, surely we don't have to wait until November when the whole of ITV1 gets a new look, that would be pointless at the end of autumn!!!

Well if everything new comes in november then maybe to join that will be......................
CiTV WITH A NEW STUDIO AND THE VOICEOVER BLOKE JOINING THE PRESENTERS!
Doubt it though!

Maybe we'll see something a little later, when This Morning starts or in the afternoon. Or maybe they will wait until ITV3 launches, and bring in the new daytime look when apparently ITV1 is to get a makeover.

Just seen a promo for 60 minute makover and the gold is in the background, no change then, i suppose the gold won't last long again. So what was Nigel Pickard talking about when he said that they have created a new on air look for daytime in the autumn???