BR
Unlikely it would have happened or been allowed to happen but if it had it's pretty inevitable that within a decade one would have bought out the other and they'd be back as one brand. However I suspect the ITN brand might have lasted that little bit longer on screen as any region staying with ITN would have wanted to emphasise it.
Obviously news has always been strictly networked on ITV but if some regions were looking to move News at Ten in the 90s I wonder if the option of ITN producing another bulletin for certain regions at a different time was ever considered, even if just on a trial basis so the ITC could have monitored it's impact.
Obviously news has always been strictly networked on ITV but if some regions were looking to move News at Ten in the 90s I wonder if the option of ITN producing another bulletin for certain regions at a different time was ever considered, even if just on a trial basis so the ITC could have monitored it's impact.