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Television We Love

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Final post

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Television We Love

New ITV programmes and sponsors for 2021

Seems a long series for Gordon, Gino and Fred- thought they were usually three or four parters.

Interesting the lottery didn't snap up the BGT deal as well. They could integrate the game Stephen Mulhern used to do in the ads within Saturday Night Takeaway I suppose, though in reality COVID will prevent it.


Britain's Got Talent will be sponsored by McVitie’s in 2021. The National Lottery previously sponsored BGT in 2016 so not sure if they will ever sponsor that show again.
https://www.itv.com/presscentre/press-releases/britains-got-talent-welcomes-mcvities-new-series-sponsor-2021

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Television We Love

Coronation Street

I have been involved with the new sponsor of Coronation Street who will be taking over from Compare the market.com as the sponsor.

I am a member of Itv media however not allowed to reveal who the new sponsor will be or any details of the new sponsorship as of this moment in time but watch this space!

Just because the new sponsor hasn't been announced in the public domain it doesn't mean ITV don't know who the new sponsor is.

Emmerdale's sponsor used to be McCain and now it is People's Postcode Lottery Emmerdale did go sponsorless for about a week however just because a show goes temporarily sponsorless doesn't mean they don't have the new sponsor underwraps the new sponsor didn't replace McCain overnight as they had a start date in place of when the new sponsorship would begin.